If necessary, Lion may also ask you to provide it with additional personal information from time to time, including when you call our Consumer Enquiries line.

What if you don’t provide Lion the personal information it requires?

If you can’t, or won’t, provide Lion with the personal information it reasonably requires, Lion may be unable to provide you with the information, goods or services you have requested.

How does Lion collect my personal information?

Lion tries to collect personal information directly from you. That collection generally occurs when you:

• Request information from, or have dealings directly with Lion or one of its related companies;
• Participate in a competition or trade promotion conducted by Lion or one of its related companies;
• Participate in a survey conducted by Lion or one of its related companies;
• Purchase tickets or merchandise from a website operated by Lion or one of its related companies;
• Access or request information from Lion’s website or the website of one of its related companies; or
• Provide information to Lion’s customer service call centre.

In some circumstances however, Lion may also collect your personal information from third parties, but where it does so, it will ensure that it acts in accordance with relevant privacy laws.

Lion will take reasonable steps to ensure that you are aware of the purposes for which it collects your personal information.

How does Lion use my personal information?

Lion uses your personal information for purposes including (but not limited to):

• Providing you with the Lion goods or services you request;
• Promoting and marketing Lion’s current and future products and services to you;
• Informing you of upcoming events, special promotions and offers, discounts and other matters which Lion considers may be of interest to you;
• Conducting research (including but not limited to client surveys) concerning Lion’s current and future products or services; and
• To improve the operation or navigation of Lion’s website.

Lion may also use your personal information for other purposes not listed above which will be made clear to you at the time Lion collects that information, or for such purposes as may be required or permitted by law.

If Lion uses your personal information for direct marketing purposes, all correspondence sent to you by Lion will give you the opportunity to “opt out” of receiving any further direct marketing correspondence.

Will Lion give your personal information to anyone else?

In providing you the information, goods or services you request, Lion may be required to disclose your personal information to:

• Lion’s related companies (including those located in Australia and New Zealand); and
• Lion’s consultants, contractors and service providers performing services including (but not limited to) promotions agencies, advertising agencies, legal and accounting services, credit reporting, mail-house, transport, prize providers and printing services.

Other than those third parties referred to above, Lion will not disclose your personal information to any other third party unless it has reasonable grounds to believe:

• You have authorised Lion to do so;
• Your safety, or the safety of others in the community, is at risk; or
• Lion is required or permitted by law to do so.

If Lion provides your personal information to a third party, Lion generally requires the third party to protect your personal information in the same way Lion does.

Is my personal information secure?

Lion takes reasonable steps to ensure personal information it holds about you is protected from risks such as loss, unauthorised access, use, destruction, modification or disclosure.

No data transmission over the internet is totally secure. As a result, any personal information you send to Lion over the Internet (including via email) is sent at your own risk.

Your rights of access and correction

The accuracy of your personal information is important. Lion takes reasonable steps to ensure personal information it holds about you is accurate, complete, up-to-date, relevant and not misleading. If you believe that any personal information Lion holds about you is incorrect, please contact us on 1800 677 852 or This email address is being protected from spambots. You need JavaScript enabled to view it.">[email protected].

You have a general right to access the personal information Lion holds about you. You may contact our Consumer Enquiries line on 1800 677 852 or This email address is being protected from spambots. You need JavaScript enabled to view it.">[email protected] to request details of your personal information. Lion can deny your request in some circumstances and if it does so, will provide you with written reasons for that denial.

While there is no fee for requesting access to the personal information Lion holds about you, Lion reserves the right to charge a reasonable fee for the preparation and provision of that information to you.

You also have the right to request the correction of personal information which Lion holds about you. You may do so at any time by contacting our Consumer Enquiries line on 1800 677 852 or This email address is being protected from spambots. You need JavaScript enabled to view it.">[email protected]. Lion does however reserve the right to refuse to correct your information in some circumstances. If Lion refuses to correct any personal information about you, and subsequent agreement cannot be reached between the parties on this issue, you may request that a note or statement regarding the correction requested be attached to your personal information 

Lion Consumer Enquiries Privacy Statement

Calls to Lion Consumer Enquiries (Calls) may be recorded for quality, training and verification purposes. Even if your Call is not recorded, [Lion Consumer Enquiries] may collect personal information that you provide during the Calls. In relation to personal information provided during Calls, Lion collects, uses and discloses personal information in the following ways:

• Customer Service: Lion will use the personal information you provide during Calls to assist in answering your query or addressing your complaint. This may include using information you provide to contact you following the Call in response to your query or complaint.
• Quality: If your query or complaint relates to the quality of products or services provided by a Lion stockist or distributor then the personal information may be used to address that issue with the stockist or distributor in question. Generally, it will not be necessary to identify you when the complaint is raised with the stockist and distributor. If it is necessary, we will seek your consent first.
• Training: Lion may use the recording of the telephone conversation for internal training purposes.
• Verification: If you have a complaint in relation to the quality of Lion products then Lion may retain the recording of the telephone conversation for verification purposes. Lion may also disclose the recording to third parties, including its professional advisors, in order to address the complaint or any action you may take in relation to the complaint.

Changes to this Privacy Policy

Lion reserves the right to change this Privacy Policy from time to time. If Lion changes this Privacy Policy, it will post a copy of the updated policy on this website and your continued use of this website following that posting will constitute your acceptance of the terms of the updated policy.

How do I obtain more information or lodge a privacy complaint?

If you:

• Require further information regarding this Privacy Policy or any other steps Lion has taken to protect your personal information or privacy; or
• Have any concerns or a complaint regarding Lion’s privacy practices or its management of your personal information,

Please contact our Consumer Enquiries line on 1800 677 852 or This email address is being protected from spambots. You need JavaScript enabled to view it.">[email protected].

Lion will endeavour to respond to you within 20 business days.